Does Your Company

Do You Want To

Expand Overseas?

And Become

An International Brand

Cross border franchising is the heavyweight category of franchising and you need top class professionals to see you through. Our How2Franchise team has the unsurpassed experience, knowledge, contacts and track record to make sure you achieve your goals on time, cost effectively. No matter what aspect of international franchising you are considering contact us now and receive the full support of the UK’s top team. Unlike franchising in your home country, international franchising usually involves selling the franchise rights to entire countries, or even groups of countries or continents. 

How2franchiseInternational can advise you on the right route to take Furthermore there are various different strategies that can be adopted that vary from business to business and from country to country. Often different strategies must be used by the same franchisor in different countries. For each target country/region, issues such as currency and exchange, consumer and market variations, language barriers, taxation, corporate laws, local customs, etc all need to be addressed. Successful international franchising is a minefield for the inexperienced and is not to be embarked on lightly. But a successful overseas launch can mean a brand establishing itself as an international force to be reckoned with, and of course increases the value of the business substantially.

How2franchise is accredited as a Franchise Consultancy, we have unrivalled experience in setting up and running successful and well known franchise businesses and assisting in franchise development for existing franchisors.

Achieve international expansion with How2Franchise

Franchising is not only a methodology that can help you expand your business nationwide, but worldwide as well. At How2franchise we have a number of methods your business can use to develop international operations and build a global brand, we at How2franchise have been assisting brands to do this for over two decades.

Master, Regional, Area Development Franchising

A number of different structures have been developed to deal with the difficulties in overseeing international franchise networks, the simplest being Master Franchising. In this situation the franchisor awards a Master Franchise to a suitable indigenous individual or organisation in the target country, often in return for a significant investment. The Master Franchisee secures exclusive rights to develop that country under the franchisor’s brand, trading style and system either by establishing a sub-franchised network, Master Franchisee-owned outlets or a mixture of the two.

In some countries (such as the USA) one Master Franchisee may not be able to manage the entire territory. The Regional Franchising approach divides the target country into regions, for example dividing the USA into states, which are treated as mini Master Franchises. These Regional Franchisees must cooperate on national initiatives such as marketing.

In some companies or industries where sub-franchising is not permitted and the franchisee must own all new outlets opened, a whole country may not be the most efficient size of license and the territory is divided, much like in Regional Franchising. Where no sub-franchising is taking place, this practice is usually called Area Development Franchising.

If the franchisor is capable of providing the support, it may opt to Direct Franchise a country, taking direct responsibility for recruiting, training and supporting a franchise network through long-distance control from the headquarters, a subsidiary office in the target country or an appointed agent.

International Consultancy

How2 franchise is acknowledged as an international experts in international franchising, we have assisted numerous important brands to achieve global growth through its network of offices in Europe, New Zealand and the Middle East. With our detailed International Franchise Development Programme, we can assist your business from research through to recruitment.

Working With Larger Companies & Corporates

Whether you want to franchise the total business or just a part of it you should be talking to us to determine the best franchise structure for your company.

We have advised some of the largest and best known brands in the UK or Internationally on how2franchise their business, designed their total documentation and implemented their franchise recruitment programme.

We offer help and franchise advice to small businesses and larger companies who want to franchise their business as well as those companies who have business opportunities and wish to expand.

We offer practical franchise advice to new and existing franchisors based on hands-on experience as we have been advising businesses, large and small, for 20 years. We offer the best value in the market place.

International franchising is seen as the heavyweight category of franchising and yes you need top class professionals to see you through. But let’s not lose sight that franchising is easy if you have the right team Our How2Franchise team are nationals of their respective countries and have the unsurpassed experience, knowledge, contacts and track record to make sure you achieve your goals on time, cost effectively. No matter what aspect of international franchising you are considering contact us now and receive the full support of our top national team.

Unlike franchising in your home country, international franchising usually involves selling the franchise rights to entire countries, or even groups of countries or continents, we at How2franchiseInternational can advise you on the right route to take Furthermore there are various different strategies that can be adopted that vary from business to business and from country to country. With our local H2F Partner they will have knowledge of issues such as currency and exchange, consumer and market variations, language barriers, taxation, corporate laws, local customs, etc all need to be addressed. We can provide you with a franchise manager in China for an example who is Chinese and who will have great franchise knowledge and great language skills – Successful international franchising is a minefield for the inexperienced and is not to be embarked on lightly, but with us it’s not to be frighten,  a successful overseas launch can mean a brand establishing itself as an international force to be reckoned with, and of course increases the value of the business substantially.

If you would like to discuss the prospect of developing international franchises please feel free to contact us

Achieve international expansion with How2Franchise

Franchising is not only a methodology that can help you expand your business nationwide, but worldwide as well. At How2franchise we have a number of methods your business can use to develop international operations and build a global brand, we at How2franchise have been assisting brands to do this for over two decades.

Documents Consultancy Sales – Already Franchising

Documents

H2F can provide you the documents for you to franchise. This is where you can buy professional legal franchising documents in a template format, which can be easily customised to meet your businesses individual requirements. Available at a fraction of the cost to save you both time and money.

Consultancy

Thinking of Franchising your business? Look no further than How2Franchise – experts with over 20 years’ experience of franchising.

Sales

Converting potential franchisees leads into sales leads is vital for us too and we now have a brand new CRM system assisting us in generating chasing up leads more comprehensively and effectively. H2F has developed an effective lead follow-up process and it is important for you to first understand what a potential franchisee lead is. With a database of over 100,000 seeking franchises

Feasibility Report

How 2 Franchise can offer a free review with no cost or obligation a Free Franchise Evaluation

When Commissioned we will produce a report to determine whether or not your concept is franchiseable. Areas covered, amongst others, include:

• The market sector you’re in
• The competition
• Track record
• SWOT analysis

It is your safeguard to avoid further expenditure if it shows franchising isn’t a viable option.

Franchisee Financial Elements

• The franchisee financials is the crucial element of the franchisees business and comprise:
• Up to a three year cash flow
• operating profit projections
• It covers detailed breakdown of:
• Capital outlay
• Sales projections
• Operating expenditure
• Cash flow

Franchisor Financial Elements

As a Franchisor you need to know your income streams i.e. Up front fees, management service fees, any product income, recruitment rates etc.

You’ll also need to know your expenditure and see when you begin to make profit and get a return on your investment.

Operations Manual

This is the bible of the business.  It tells the franchisee how to run the business and is an integral part of the franchise.  It allows the franchisee to replicate the:

• Operational
• Marketing
• Sales
• Business Systems
• Training

The provision of both initial and ongoing training is a key feature of the franchise and is part of the support all franchisees need.

Recruitment Strategy

Recruiting franchisees isn’t like taking on employees and a structured recruitment method, including aptitude testing, is needed to ensure the prospective franchisees are of the right caliber to succeed.

Franchisee Prospectus

This is a simple 6 page document the window into your business.

Provided to the prospective franchisee in response to the franchise application.

The design should be in keeping with the market sector you’re in and allow the prospective franchisee to see whether the franchise is something he/she could see themselves operating.

Franchisee Agreement

A very important document crafted by a specialised solicitor that is the legal framework of the franchise arrangement.

Should not be undertaken until the other elements are in place.The above elements form the basis for our franchise friend consultancy programme. You have a choice of us helping you if you wish us to do all the work required to get your business franchised from start to launch, working to a fixed total price so you can be sure of the cost before you start. During the project we not only provide expert franchise advice but show you how to implement it. For the small business or start-up businesses who are looking for a lower cost entry to franchising we offer our under this service or our DIY programme where we supply the templates & teach you what to do and you carry out the work yourself.